NEWS
GRDT: Spring 2026
GRDT is NOOON's Spring 2026 collection. Four pieces. Structural by design. The garments hold their own silhouette through construction rather than through the body underneath. Where REBOOT pushed modular construction (sleeves that detach, panels that reverse, magnetic pairing systems), GRDT moves the work into sculptural territory. The Circle Top is padded and inflated into a round, sculptural form that sits away from the body, finished in a coated jersey that reads as soft leather. The Extrusion Pants run vertical padded channels down the legs like structural ribbing, holding a wide-leg si...
IMMRSV SHWRM: NOOON Took Over a Cybercafe
On February 16, 2026, NOOON held the year's opening activation inside a cybercafe in New York City. The screens became the store. The IMMRSV SHWRM was a virtual showroom built on the OH spatial commerce platform. The architecture: an Unreal Engine environment with seven distinct spaces, multiplayer capability for up to six players at once, and real Shopify transactions executed inside a virtual world. Not a demo, not a rendering. A working store, built in an engine designed for games, accessible from a browser or a download. The seeding campaign launched January 27 to roughly 1,300 NOOON su...
RESTOCK: The Archive Comes Back
In November 2025, NOOON ran its first restock. RESTOCK was not a new collection. It was a return. Pieces drawn from HOME and REBOOT, brought back for a defined window. No new designs, no campaign film, no event. Just the product, in stock, until the window closed. The selection was deliberate. From HOME, the Down Jacket 00 and the Zippered Jacket: the architectural outerwear that had defined the runway. From REBOOT, the Reversible T-Shirt, the T-Shirt w Longsleeves, the Drawstring Sweatpants, and the Prototype Shoes 00, with the new 001.OBJ Collective edition of the Zellerfeld footwear adde...
ComplexCon 2025
In October 2025, NOOON made its ComplexCon debut. The booth drew on the construction language NOOON uses for its garments: industrial forms, technical materials, deliberate placement of object and image. Visitors picked pieces up. The presentation read closer to a showroom than a stage, which is the same logic the brand applied to the runway in 2024 and to the virtual showroom that would follow in 2026. The detail comes from being close to the work. Complex ran a multi-episode video series under the title #RoadToComplexCon, documenting the booth build in real time. @nooon.os, the innovative...
Audrey Nuna Wore NOOON to the MTV VMAs
On September 8, 2025, Audrey Nuna walked the MTV VMA red carpet in NOOON. By the end of the night she was named among the best dressed. The look was a floor-length black puffer coat from the HOME FW24 collection, the silhouette identified across critical coverage as the season's anchor, paired with a leather halter minidress and chunky cuffed black boots. Hair sculpted into two structural twisted braids at the back of the head. The proportions were architectural; the surface was matte; the read was unambiguous. There was a layer of reference embedded in the choice. Nuna provides the singing...
REBOOT: The Wardrobe Behind the Runway
REBOOT launched on June 20, 2025, online at nooon.online. Where HOME had been the runway statement, four pieces of architectural outerwear that introduced NOOON publicly, REBOOT was the wardrobe behind it. The drop expanded the catalog in earnest: tees, sweatpants, modular shirting, hoodies, a windbreaker, and the first 3D-printed footwear. Every piece carried the brand's construction logic into pieces a person could build a week of wearing around. The name reads literally. A full restart. Every system reviewed, every construction decision revisited, every previously visible detail run thro...
NFC in Every Garment
Inside every NOOON garment, in a specific spot determined by the construction, sits a small chip. Tap it with a phone and the garment opens its own page. No app, no scanning, no friction. The piece introduces itself. The placement is intentional. The Reversible T-Shirt and the T-Shirt w Longsleeves carry their tags in the arm. The Drawstring Sweatpants embed theirs at the left knee. The Modular Shirt, Windbreaker, and Embossed Hoodie place tags in the sleeve. The Open Knee Sweatpants tuck theirs into the front pocket. The GRDT pieces continue the pattern: the Circle Top at the hem, the Comp...
Inside the HOME Drop
After the runway show in September 2024, NOOON released the HOME drop online: four pieces, all outerwear and layering, all anchored in the architectural sensibility the runway had introduced. The drop carried the construction principles of the show directly into the catalog. Heavyweight technical fabrics. Invisible finishing. Embedded NFC tags. An oversized boxy line that reads quiet from a distance and detailed up close. The Down Jacket 00 was the magnetic anchor of the collection. A down-filled, waterproof boxy jacket built to pair with the X Vest through built-in magnets. Together the tw...
HOME FW24: NOOON's NYFW Debut
On the evening of September 7, 2024, NOOON presented its debut collection at New York Fashion Week. The setting was industrial, the lighting cold, the pacing deliberate. Twenty-five models walked through twenty-seven looks, the show building from heavyweight cotton silhouettes into outerwear and concluding with the Cuban flag. The collection was titled HOME. The starting point was displacement: not the political category, but the felt experience of arriving somewhere new and the long process of locating yourself inside it. Founder Jose Peon was born and raised in Cuba and moved to the Unite...
From Havana to New York: The Origin of NOOON
Before NOOON existed as a brand, Jose Peon was working in sculpture and painting in Cuba. The studio practice was physical and material-led, anchored in the formal logic of objects in space. Then a friend, Cesar Amezaga, introduced him to 3D design, and the work began to migrate. The medium changed; the underlying questions did not. How a thing sits in space. How it negotiates with the body. How form follows pressure. In 2021, Peon left Cuba for the United States. The transition was not easy or romantic. He arrived in New York, started over, and began building a practice that wove digital a...
