About

NOOON™ is a New York fashion engineering company that makes functional, durable clothing with the usability of techwear and utility wear.

Mission

Nooon makes high-quality clothing accessible. It provides functional, durable clothing that inherits its usability from techwear and utility wear. Nooon fills the gap between technology and clothing and creates the framework for the next age of fashion, at the forefront of technological development.

Fashion has a history of staying behind the tech, architecture, engineering and manufacturing fields. Nooon pushes more intelligent clothing forward through AI, digital tools, metrics, tracking, comfort and continuous improvement. Nooon is for everyone, whatever their social status or origin.

Position

We don't criticize the past, nor dream of the future, we build the present.

Nooon becomes the future by being the present and bettering it all the time, so that when the future arrives, Nooon is still the present.

Principles

  • Humanity at the center. If a decision does not benefit our customers, it is not a fit.
  • Hands-on. Done is better than ideas. We iterate and create, and that informs our thinking.
  • Speed. We use technological advancements to move faster.
  • Quality. Product that is not the best does not go out.
  • Real sustainability. We follow only real sustainable practices at the forefront of the field, and we build a framework for generations to come.
  • Everything old shall now become new.

Values: grit, relentlessness, reinvention, curiosity, persistence.

Operating Statement

Nooon is a company focused on rethinking garment systems through technology, construction, and cultural perspective. Each piece is developed with intention, merging digital pattern-making with experimental formats like 3D printing, digital simulation, and immersive storytelling.

Design Philosophy

Every decision begins with people, how they move, live, and what they need from clothing today. Function is treated as a requirement, not a feature. Design decisions are based on use, context, and long-term behavior rather than visual impact alone. Clothing is one of the oldest human technologies. Nooon reconsiders it for how people live today.

Design Method

Digital pattern-making is integrated into development from the start. Physical and digital mediums work together as one technical and visual system. The development pipeline spans garment design, campaign production, product presentation, and technical workflows.

Tools and Processes

  • 3D printing (garments, accessories, footwear via Zellerfeld)
  • Scanning and photogrammetry
  • Digital simulation (CLO3D)
  • 3D environment and rendering (Cinema 4D, Octane)
  • NFC integration for digital authentication
  • Immersive storytelling and spatial presentation

Recurring Design Elements

Nooon's visual aesthetic is sharp present.

  • Oversized, boxy, slightly cropped silhouettes
  • Modular and convertible construction (detachable sleeves, reversible panels, zip-off sections, magnetic pairing systems)
  • Invisible finishing details (hidden zippers, concealed drawstrings, invisible ribbed cuffs)
  • Bonded and technical fabrics alongside heavyweight cotton
  • Reflective and UV-reactive elements
  • Taped seams
  • Embedded NFC tags across the product line
  • Monochrome palette with functional color choices

Collections

Nooon debuted at New York Fashion Week in September 2024 with HOME, the brand's first physical runway presentation. Subsequent releases include REBOOT, the IMMRSV SHWRM virtual showroom built on the OH spatial commerce platform, and the GRDT collection.

Press & Coverage

Nooon has been featured by leading publications and platforms across fashion and culture:

  • Highsnobiety: IMMRSV SHWRM NYC
  • Complex: Streetwear Brands To Watch
  • Complex: #RoadToComplexCon multi-episode series
  • NASTY Magazine: Unveiling Nooon by Jose Peon
  • Office Magazine: Behind Nooon: Jose Peon
  • AVNT Space: "Rick Owens Has Some Competition"
  • Grailed / Drycleanonly: NYFW Runway Report
  • StupidDOPE: REBOOT Collection Melds Technology and Streetwear
  • Plann Magazine: REBOOT Techwear Collection
  • TrendHunter: REBOOT Collection

Nooon pieces have been worn by Audrey Nuna (MTV VMAs 2025, named among best dressed by CNN, Variety, Hollywood Reporter, Billboard, WWD, Glamour, Just Jared) and the brand has presented at New York Fashion Week and ComplexCon.

View All Press

Company

Nooon is operated by Nooon, Inc., a fashion engineering company.

  • Operations: 11826 SW 99th St, Miami, FL 33186, United States
  • Customer service: info@nooon.online
  • Hours: Monday–Friday, 9:00 AM – 5:00 PM ET

Contact

For inquiries, collaborations, or press requests.

Get in Touch