On the evening of September 7, 2024, NOOON presented its debut collection at New York Fashion Week. The setting was industrial, the lighting cold, the pacing deliberate. Twenty-five models walked through twenty-seven looks, the show building from heavyweight cotton silhouettes into outerwear and concluding with the Cuban flag.
The collection was titled HOME. The starting point was displacement: not the political category, but the felt experience of arriving somewhere new and the long process of locating yourself inside it. Founder Jose Peon was born and raised in Cuba and moved to the United States in 2021. HOME took the word and turned it inside out, treating it less as a fixed place than as a state, something carried, adapted, rebuilt.
The work read as an argument made through clothing. Oversized boxy silhouettes. Technical panel construction. Modular pairing systems with built-in magnets. Heavyweight cotton in 500 and 600 gsm weights, weighty enough to hang like architecture. The defining piece across coverage was the oversized puffer, identified in Grailed's Drycleanonly NYFW Runway Report as the season's anchor look, and named by the same report alongside Willy Chavarria and Who Decides War as next-generation NYFW voices.
The press response came in waves. NASTY Magazine published Unveiling Nooon by José Peon in mid-October, framing the collection as a meditation on identity, with each piece, the magazine wrote, standing as a marker of the shifting landscape of identity, a reflection of a world where home is no longer a fixed place. AVNT Space ran the first major designer profile that fall, covering Peon's Cuban background and his 3D-led design philosophy. Office Magazine, Undiscovered Magazine, and Drycleanonly all followed.
HOME established what the rest of NOOON would build on. A method that treated garments as physical structures shaped by digital tools, anchored in the experience of the person who designed them. Everything since has been an iteration on that premise.
