In October 2025, NOOON made its ComplexCon debut.
The booth drew on the construction language NOOON uses for its garments: industrial forms, technical materials, deliberate placement of object and image. Visitors picked pieces up. The presentation read closer to a showroom than a stage, which is the same logic the brand applied to the runway in 2024 and to the virtual showroom that would follow in 2026. The detail comes from being close to the work.
Complex ran a multi-episode video series under the title #RoadToComplexCon, documenting the booth build in real time. @nooon.os, the innovative brand from @josepeoon, is aiming to build one of the most ambitious booth designs at ComplexCon this year, the platform's caption read. The series followed planning, logistics, setup, and the moment before doors opened.
In the same period, Complex ran a separate editorial feature, Streetwear Brands To Watch, that highlighted three emerging names. NOOON was one of them, alongside Balanced Los Angeles and The Laughing Geisha. The feature placed the work outside the fashion editorial context that had carried earlier coverage and into the mainstream streetwear conversation.
For the people who walked the floor, the booth was the work seen up close, in person, away from a runway or a screen. The pieces held up to that, which was the whole point.
