About
NOOON™ is a fashion engineering company that develops clothing designed around the human body, with garments built to adapt. Technology serves function, and function serves the person.
Operating Statement
NOOON is a company focused on rethinking garment systems through technology, construction, and cultural perspective. Each piece is developed with intention, merging digital pattern-making with experimental formats like 3D printing, digital simulation, and immersive storytelling.
Design Philosophy
Every decision begins with people, how they move, live, and what they need from clothing today. Function is treated as a requirement, not a feature. Design decisions are based on use, context, and long-term behavior rather than visual impact alone. Clothing is one of the oldest human technologies. NOOON reconsiders it for how people live today.
Design Method
Digital pattern-making is integrated into development from the start. Physical and digital mediums work together as one technical and visual system. The development pipeline spans garment design, campaign production, product presentation, and technical workflows.
Tools and Processes
- 3D printing (garments, accessories, footwear via Zellerfeld)
- Scanning and photogrammetry
- Digital simulation (CLO3D)
- 3D environment and rendering (Cinema 4D, Octane)
- NFC integration for digital authentication
- Immersive storytelling and spatial presentation
Recurring Design Elements
- Oversized, boxy, slightly cropped silhouettes
- Modular and convertible construction (detachable sleeves, reversible panels, zip-off sections, magnetic pairing systems)
- Invisible finishing details (hidden zippers, concealed drawstrings, invisible ribbed cuffs)
- Bonded and technical fabrics alongside heavyweight cotton
- Reflective and UV-reactive elements
- Taped seams
- Embedded NFC tags across the product line
- Monochrome palette with functional colour choices
Collections
NOOON debuted at New York Fashion Week in September 2024 with HOME, the brand's first physical runway presentation. Subsequent releases include REBOOT, the IMMRSV SHWRM virtual showroom built on the OH spatial commerce platform, and the GRDT collection.
Press & Coverage
NOOON has been featured by leading publications and platforms across fashion and culture:
- Highsnobiety — IMMRSV SHWRM NYC
- Complex — Streetwear Brands To Watch
- Complex — #RoadToComplexCon multi-episode series
- NASTY Magazine — Unveiling Nooon by Jose Peon
- Office Magazine — Behind Nooon: Jose Peon
- AVNT Space — "Rick Owens Has Some Competition"
- Grailed / Drycleanonly — NYFW Runway Report
- StupidDOPE — REBOOT Collection Melds Technology and Streetwear
- Plann Magazine — REBOOT Techwear Collection
- TrendHunter — REBOOT Collection
NOOON pieces have been worn by Audrey Nuna (MTV VMAs 2025, named among best dressed by CNN, Variety, Hollywood Reporter, Billboard, WWD, Glamour, Just Jared) and the brand has presented at New York Fashion Week and ComplexCon.
View All PressCompany
NOOON is operated by Nooon, Inc., a fashion engineering company.
- Headquarters: 225 Northeast 23rd Street, Suite 709, Miami, FL 33137, United States
- Customer service: info@nooon.online
- Phone: +1 (786) 521-5379
- Hours: Monday–Friday, 9:00 AM – 5:00 PM ET