Privacy Policy

Last updated: May 2026

This Privacy Policy explains how NOOON™ ("NOOON," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit nooon.online, make a purchase, join a waitlist, or otherwise interact with our services. Please read this policy carefully. By using our Site, you agree to the practices described here.

1. Data Controller

The data controller responsible for your personal information is:

Nooon, Inc.
225 Northeast 23rd Street, Suite 709
Miami, FL 33137
United States
Email: info@nooon.online

For privacy-related inquiries, including requests to exercise your rights, contact us at info@nooon.online.

2. Information We Collect

Information You Provide Directly

  • Contact information: Name, email address, phone number, postal address
  • Order information: Billing and shipping address, items purchased, order history, payment method type (not full card details)
  • Account information: Username, password (hashed), account preferences
  • Communications: Messages sent to us via email or contact forms, customer support tickets
  • Waitlist & marketing opt-ins: Email address and associated preferences

Information Collected Automatically

  • Device & technical data: IP address, browser type and version, operating system, device identifiers
  • Usage data: Pages visited, time spent on pages, referring URLs, clicks and interactions
  • Location data: Approximate geographic location derived from IP address
  • Cookies and tracking technologies: See our Cookie Policy for details

Information from Third Parties

  • Shopify: Our e-commerce platform provides us with order and account data
  • Payment processors: We receive confirmation of payment; we do not receive or store full payment card numbers
  • Analytics providers: Aggregated usage data from analytics tools
  • Social media platforms: If you interact with our social media or use social login features

3. How We Use Your Information

We use personal information for the following purposes:

Performing Our Contract With You

  • Processing and fulfilling orders, including preorders
  • Managing your account and providing access to order history
  • Communicating order status, shipping updates, and tracking information
  • Handling exchanges, defect claims, and customer support requests

Legitimate Interests

  • Fraud prevention and detection
  • Improving Site functionality and user experience
  • Analyzing usage patterns to inform product and business decisions
  • Maintaining security of our systems

With Your Consent

  • Sending marketing and promotional emails, including new product drops, events, and editorial content
  • Notifying waitlist subscribers when products become available
  • Non-essential cookies and tracking technologies

Legal Compliance

  • Complying with applicable laws, regulations, and legal processes
  • Responding to lawful requests from governmental or regulatory authorities

4. Sharing Your Information

We share personal information with the following categories of recipients:

  • Shopify Inc.: Our e-commerce platform processes order and customer data on our behalf. See Shopify's Privacy Policy.
  • Payment processors: Stripe, Shopify Payments, and other processors to handle transactions securely
  • Shipping carriers: UPS, USPS, FedEx, DHL, and similar carriers to fulfill delivery
  • Analytics providers: Google Analytics and similar tools under data processing agreements
  • Email service providers: Klaviyo or similar platforms for transactional and marketing emails
  • Legal and regulatory authorities: When required by law, court order, or to protect our rights

We do not sell your personal information to third parties for their own marketing purposes.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Site, analyze traffic, and personalize content. For a detailed breakdown of the cookies we use, their purpose, and how to control them, see our Cookie Policy. You may withdraw consent for non-essential cookies at any time through your browser settings or our cookie preference tool.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy:

  • Order records: 7 years for tax and accounting compliance
  • Account data: For the duration of the account plus 2 years after closure
  • Marketing emails: Until you unsubscribe or withdraw consent
  • Support communications: 3 years from the last interaction
  • Cookies and usage data: Per the retention periods listed in our Cookie Policy

7. International Transfers

NOOON is based in the United States. If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions, your information may be transferred to and processed in the United States and other countries that may not provide the same level of data protection as your home country.

Where required, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards, to ensure adequate protection for international transfers. Contact us at info@nooon.online for a copy of the applicable transfer mechanisms.

8. Your Privacy Rights

Rights Under GDPR (EEA & UK Residents)

If you are located in the EEA or UK, you have the following rights under applicable data protection law:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure ("right to be forgotten"): Request deletion of your personal data, subject to legal retention obligations
  • Right to restriction: Request that we limit the processing of your data in certain circumstances
  • Right to data portability: Request your data in a structured, machine-readable format
  • Right to object: Object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: Withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint: File a complaint with your local data protection authority

Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights:

  • Right to know: Request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and sell
  • Right to delete: Request deletion of personal information we have collected, subject to certain exceptions
  • Right to correct: Request correction of inaccurate personal information
  • Right to opt-out of sale/sharing: NOOON does not sell personal information. We do not share personal information for cross-context behavioral advertising purposes without your consent.
  • Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights
  • Right to limit use of sensitive personal information: You may request that we limit our use of sensitive personal information to what is necessary to provide our services

How to Exercise Your Rights

To submit a privacy rights request, contact us at info@nooon.online with your name, email address, and the nature of your request. We will respond within 30 days (or within the timeframe required by applicable law). We may need to verify your identity before processing your request. Authorized agents acting on behalf of California residents must provide written authorization.

9. Marketing Communications

You may opt out of marketing emails at any time by clicking "Unsubscribe" in any email we send, or by contacting us at info@nooon.online. You will continue to receive transactional emails related to your orders regardless of marketing preferences.

10. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete it. If you believe a child has provided us with their information, please contact info@nooon.online.

11. Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. These include encrypted connections (TLS/SSL), access controls, and third-party security certifications (Shopify is PCI-DSS compliant). No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our Site may contain links to third-party websites, social media platforms, or services. This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Where required by law, we will provide additional notice of material changes. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.

14. Contact & Complaints

For privacy questions or to exercise your rights:
info@nooon.online

If you are located in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.